Anupam BiswasAnupam Biswas Logo

馃憢 Hello, I'm
Anupam Biswas

I spearhead product innovation and growth, focusing on a modular approach and MVP development.

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Anupam Biswas Profile

About Me

I'm a Product Leader with extensive experience in product development, project management, and digital marketing. I excel at leading teams, managing budgets, and tracking project performance to ensure seamless delivery. Skilled in Agile methodologies, I oversee product backlogs and collaborate across design, tech, business, and stakeholders. With a strong focus on communication, I thrive in fast-paced environments, managing multiple projects, and leveraging new technologies to drive results. Passionate about continuous learning, I'm adept at analyzing data, optimizing search campaigns, and delivering impactful solutions across geographies.

Experience

Head of B2B Product

Groupon 路 Feb 2024 - Present

  • Leading the global B2B product team, managing the supply side of Groupon.com.
  • Spearheading merchant onboarding, deal lifecycle management, and process automation using AI.
  • Defined KPIs and initiatives, ensuring delivery within tight deadlines.
  • Implementing a one-stop solution by retiring legacy tools to streamline internal processes.

Product Director

Paymentology 路 Aug 2022 - October 2023

  • Led a team of product managers and solution architects, setting product roadmaps and KPIs.
  • Developed modular systems for client onboarding and internal team collaboration.
  • Enhanced sales pipeline management and revamped the developer portal, improving the user experience.

International Product Manager

Ascend Money 路 Mar 2020 - Aug 2022

  • Managed the development of core-payment platforms across multiple Southeast Asian countries.
  • Worked with cross-functional teams to deliver modular apps with 360掳 wallet capabilities.
  • Focused on improving customer experience and market share through data-driven insights and technology use.

Product Manager

Payback India 路 Sep 2017 - Mar 2022

  • Managed Android and iOS app life cycles from concept to launch.
  • Conducted A/B testing, cohort analysis, and user segmentation for product optimization.
  • Led marketing campaigns using IBM Marketing Cloud and Watson Campaign Automation.

Product Manager

Jagran New Media 路 Aug 2016 - Sep 2017

  • Managed digital marketing for five web portals and 15+ apps with over 367 million monthly page views.
  • Monitored ROAS for paid campaigns and created performance reports for leadership.
  • Conducted strategic decisions using in-depth data analytics to foster growth.

Team Lead

Accenture Services Pvt Ltd 路 Feb 2014 - Aug 2016

  • Led Google's global marketing communication strategy and digital execution for the client's products.
  • Managed delivery, resource allocation, and budget planning across marketing operations.
  • Partnered with key stakeholders to prioritize business needs and influence product roadmaps.

Skills

Product StrategyUser Experience (UX)Agile MethodologiesData AnalysisTeam LeadershipStakeholder ManagementProduct RoadmapDigital ExperienceMobile Apps
Product StrategyUser Experience (UX)Agile MethodologiesData AnalysisTeam LeadershipStakeholder ManagementProduct RoadmapDigital ExperienceMobile Apps

Get in Touch

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